Pop up Piccadilly July 31, 2018 16:35

In August 2013, Eleanor launched her illustrated home and gifts business in a pop up shop in London's Piccadilly Circus. 

So August was rather exciting, I was part of the launch group for Pop Up Piccadilly, an initiative with PopUp Britain and Start-up Britain. I was selected as one of 10 businesses to showcase and sell our work in the pop up shop metres from Piccadilly Circus tube station. 

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I loved every minute of PopUp Piccadilly; even the early hours of the morning spent prior to my week there prepping stock and writing out tiny little price labels. Naturally I was trepidatious about setting up shop selling two collections I had only launched six weeks previously, in one of the most famous shopping locations in the land; but upon arrival at the shop and meeting a lovely bunch of fellow tenants and mounds of shortbread I quickly realised it was going to be a rather fun week.

I didn’t really know what to expect from my week at PopUp Piccadilly other than figuring I would just ‘roll with it’; and I ended up having an incredible week. Day 1 saw everyone being papped and interviewed by photographers and I had mastered my posing by the end of the day. Then following a great day trading came the launch party which turned into a surreal evening of investment bankers figuring out my illustrated alphabet, to the British Library approaching me about the possibility of stocking my Alice Collection series of illustrated plates alongside the original Alice in Wonderland manuscript; all topped off with meeting PopUp Britain founder Emma Jones.

The opportunities being in a location like Piccadilly afforded continued to roll in with a representative from BAFTA approaching me about the possibility of using the Alice Collection plates in BAFTA HQ, Waterstones stocking the Alice Collection series of greetings cards, and finally a Fortnum and Mason’s Director popping by and discussing an opportunity to exhibit my work with them; so a rather exciting week!

What I have to be incredibly thankful to PopUp Britain for is that none of these opportunities would have presented themselves so soon after launching my collections without them. The opportunity for a small business to be in a location as fantastic as Piccadilly has been so exciting, and I have met such incredible people during my week’s stay including my lovely neighbours and co-tenants who I would now very much consider friends.

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Here are my snaps from the week  x

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